If SignOn.org has its way, Macy’s will soon be telling Donald Trump “You’re fired.” As of November 13, 2012, over 500,000 people signed the organization’s petition which requests the retailer to fire Trump as its celebrity spokesman. Upon reaching its goal of 550,000 signatures, the MoveOn.org online campaign platform intends to deliver the following statement to Macy’s Chairman, CEO, and President Terry J. Lundgren: “Donald Trump does not reflect the “magic of Macy’s.” We urge you to sever ties with him. Macy’s says it has a strong obligation to be “socially responsible” and that “actions speak louder than words.” Indeed. It’s time to act.”
According to SignOn.org, Lundgren recently sent Trump a letter expressing Macy’s desire to expand its present relationship with the entrepreneur. In reaction, the online campaigner points out that Trump’s “unpleasant, nasty and despicable behavior” is at odds with the retailer’s social responsibility policy. For example, on its corporate website, Macy’s states:
There is no shortage of talk about the obligation of public companies to be socially responsible to the people and communities where they do business. At Macy’s, Inc., we hold those same beliefs – along with a belief that actions speak louder than words when it comes to helping tackle some of the toughest problems facing us today.
SignOn.org suggests that Macy’s association with Trump is in conflict with the company’s stated image. As evidence, the group cites Donald Trump’s habitual sexist comments, hypocritically manufactured Chinese-made clothing line, climate change denials, and racially motivated birther conspiracies aimed at President Barack Obama. Upon reaching its 550,000-signature goal, the online campaign platform aims to challenge the retailer to maintain consistency between its words and actions. In other words, the petitioners want Macy’s to tell Donald Trump: “You’re fired.”